• Branding
  • Packaging
  • Strategy

Uncle Nearest 1856 Premium Whiskey is inspired by the incredible history of the first African-American master distiller on record in the US, and the man who (legend has it) taught Jack Daniels how to make Tennessee Whiskey—Nathan "Nearest" Green. Clever has honored that legacy with a brand identity system and packaging that pays homage to Uncle Nearest, the greatest whiskey maker history never knew.

Clever has become a extension of our team. They are true leaders in branding, marketing, and creativity. We are so proud of the work that they created for our brand, and appreciate their continued work with us as we grow and evolve.

Kate Jerkens, VP Sales & Marketing Uncle Nearest
Case Study Hero

Art Becomes Artifact

When asked to deliver on packaging for Uncle Nearest, our brand brains wouldn’t let us stop there. Clever was instrumental in elevating the packaging to become an integral part of the retelling of this brand’s incredible history.


Work Sample
Work Sample
Work Sample
Work Sample

Spirit of Authenticity

With a legacy as rich as this premium whiskey’s, our process focused on honoring the traditions that this Tennessee brand exceptional. Handcrafted details, artisanal touches, and a sense of authenticity run throughout.

Description Background

Our team is dedicated to human connection.

Engaging vivid storytelling is the way we approach every branding design detail.