- Art Direction
- Strategy
- Style Guide
![Uncle Nearest Logo](https://clevercreative.com/wp-content/uploads/2020/01/PR-Logo_White-2.png)
With clearly defined business objectives, our team developed a strategically aligned and creatively inspired omni-channel multi-year campaign for shopping centers coast-to-coast.
Elegance is when the inside is as beautiful as the outside.
![Case Study Hero](https://clevercreative.com/wp-content/uploads/2020/01/casestudy-hero-desktop-2.jpg)
Connection with Style
Leveraging Pacific Retail’s genuine connection to people and place we developed a campaign driven by energetic color, a unique approach to stock photo assets, gestural graphic touches, and copy-driven pattern work. These elements combined to create a richly layered campaign that communicates dynamically across print and digital touch points.
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-01.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-02.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/02/PRCP-CaseStudyAssets-575x575-07.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/02/PRCP-CaseStudyAssets-575x575-08.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-03.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-04-1.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-05.jpg)
![Work Sample](https://clevercreative.com/wp-content/uploads/2020/01/PRCP_CaseStudy_575-06.jpg)
A Style Guide with Style
The ultimate deliverable was a robust style guide for marketing teams and out-sourced production design resources. From campaign pillars, to detailed design breakdowns, to clear communication hierarchy, we created a functional tool to flawlessly guide execution over the life of the campaign.
![Description Background](https://clevercreative.com/wp-content/uploads/2020/01/case-study-bottom-desktop-2.jpg)
Want to see more?
Explore the full case study at the link below