- Art Direction
- Copywriting
- Packaging
The Clever team ideated and delivered a series of creative activations for partners and fans around the world, allowing them to make their mark on this colorful character.
If you believe in yourself, with a tiny pinch of magic all your dreams can come true!
SpongeBob Squarepants
Bikini Bottom
Imagination Inspiration
The Mural How-To Kit offered a step-by-step guide to create oversized tributes to residents of Bikini Bottom, while fan-favorite memes were used in activation boxes designed to help aficionados explore their own imagination.
An Artful Homage
The Mural How-To Kit included technical specifications, best practices, step-by-step instructions, and a healthy dose of inspiration from the deep to support global marketing teams as they celebrated SpongeBob's 25th Anniversary in style.
Iconic Brands
They come in all shapes and sizes... even squares. We had a blast bringing this project to life around such a timeless character. He truly inspired our imaaagination.