• Branding
  • Packaging
  • Strategy

Created in San Francisco and born online, Careste is an all-new digital American luxury brand that is revolutionizing made-to-measure with blouses that are on-demand and on-trend. Founded and led by three seasoned female entrepreneurs with an extensive background in fashion and digital marketing, Careste is seeking to disrupt the couture marketplace.

We are boldly redefining what is possible in fashion one impeccably made-to-measure garment at a time.

Celeste Markey Careste
Case Study Hero

Delivering a Couture Experience

From head to toe, Clever developed the name, positioning and brand identity for Careste, infusing every touchpoint of this gorgeous brand with delightfully refined details and bold pops of color.

Work Sample
Work Sample
Work Sample
Work Sample


Clever carried the indulgent experience of lavishing time on yourself and translated it into an experiential packaging system. Lux (but budget-conscious) elements created an elevated and memorable unboxing experience while ensuring product integrity throughout the international packing and shipping process.

Description Background

We are proud to have played a role in the creation of this empowering brand.

It’s impactful moments like this that make our agency feel deeply connected to #womensupportingwomen.