Clever listened to our vision and created branding that is relevant and timeless; and we had fun in the process.
The rich architectural layers of this historical landmark building brought the opportunity to integrate both the history and the recent renovations to the space into the mark design. The result was a fluid combination of past, present, and future that embodies the vitality of this public space.
There’s no doubt, libraries have changed. But looking beyond books and card catalogs, Glendale’s Downtown Central Library has evolved into an important hub for the community. Our design process focused on the intersections of people and place, and the alchemy that happens when they come together.
Uncovering architectural elements to instill into the identity system was a humbling experience.
It was a constant reminder that honest information leads to true inspiration. It is the way we uncover the layers of meaning and possibility often lying dormant within a brand.