We aimed to infuse Starwest’s rock-solid reputation as a trusted source of premium products with an inspiring and modern new identity that empowers consumers to engage with the brand, mind, body, and soul.
Clever successfully connected the heritage of our brand to where we are headed and what consumers crave in the naturals space.
Amy McDonald Starwest Botanicals
Unearthing the wonders of nature
Our brand work extended into packaging, photo styling and shoot direction, giving the brand the building blocks to launch a fresh new e-commerce experience.
With thousands of products in their catalog, Starwest needed a dynamic visual identity system that supported a wide array of needs while rooting them to their new brand platform.
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