What started as one parent's passion project to cure their newborn's medical condition quickly turned into a successful formula for daily health and energy. Today, Power Crunch is shaking things up in the protein snack space with smart nutrition that feeds your body and mind.
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
Elevate The Everyday
Stepping up to this retailer challenge like a personal trainer, we whipped the brand into shape with new strategic positioning, brand language, tagline and a fresh logo for added taste appeal.
To help support Power Crunch’s marketing and sales teams, we refreshed their identity system with updated packaging, custom photography, and flavor segmentation, ultimately positioning them for new retail exposure and success.
Energized For What’s Next
Originally a "refresh," these welcomed design updates did a lot for Power Crunch both online and on shelf, and we couldn’t be happier to have the opportunity to add some life to the brand.