- Art Direction
- Strategy
- Style Guide
With clearly defined business objectives, our team developed a strategically aligned and creatively inspired omni-channel multi-year campaign for shopping centers coast-to-coast.
Elegance is when the inside is as beautiful as the outside.
Coco Chanel
Fashion Designer
Connection with Style
Leveraging Pacific Retail’s genuine connection to people and place we developed a campaign driven by energetic color, a unique approach to stock photo assets, gestural graphic touches, and copy-driven pattern work. These elements combined to create a richly layered campaign that communicates dynamically across print and digital touch points.
A Style Guide with Style
The ultimate deliverable was a robust style guide for marketing teams and out-sourced production design resources. From campaign pillars, to detailed design breakdowns, to clear communication hierarchy, we created a functional tool to flawlessly guide execution over the life of the campaign.
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