- Art Direction
- Style Guide
With clearly defined business objectives, our team developed a strategically aligned and creatively inspired omni-channel multi-year campaign for shopping centers coast-to-coast.
Elegance is when the inside is as beautiful as the outside.
Connection with Style
Leveraging Pacific Retail’s genuine connection to people and place we developed a campaign driven by energetic color, a unique approach to stock photo assets, gestural graphic touches, and copy-driven pattern work. These elements combined to create a richly layered campaign that communicates dynamically across print and digital touch points.
A Style Guide with Style
The ultimate deliverable was a robust style guide for marketing teams and out-sourced production design resources. From campaign pillars, to detailed design breakdowns, to clear communication hierarchy, we created a functional tool to flawlessly guide execution over the life of the campaign.
We love the opportunity to use our agency expertise to make branding more human. The eagerness by the Pacific Retail team, from the CEO down, to genuinely connect with their audiences as people first inspired us throughout this project.