- Art Direction
- Packaging
- Style Guide
We continued our relationship with the Outward Hound family of pet products by reimagining the identity and packaging system for newly acquired Petstages, a CPG brand bringing playful innovation to retail shelves nationwide.
Clever blends business, retail, trade and consumer thinking like no other, resulting in an organic brand identity that is emotional, unique, relevant and stands out in a sea of sameness.
Michael Parness, Chief Marketing Officer
Outward Hound / Petstages
Boundless Design
Like the brand itself, the updated packaging design is bold and friendly. Deep blue (formerly black) copy accents convey confidence while the expanded palette, iconography, and joyful photography make an emotional connection that translates across multiple languages.
Energized Color
The expanded secondary color palette utilizes bright playful colors for pop, adding movement and life to the packaging.
Can't Bark at That
Look for these award-winning products wrapped in our updated packaging and identity work at your favorite online or in-store pet retailers.