• Art Direction
  • Packaging
  • Style Guide

We continued our relationship with the Outward Hound family of pet products by reimagining the identity and packaging system for newly acquired Petstages, a CPG brand bringing playful innovation to retail shelves nationwide.

Clever blends business, retail, trade and consumer thinkingĀ like no other, resulting in anĀ organic brand identity that is emotional, unique, relevant and stands out in a sea of sameness.

Michael Parness, Chief Marketing Officer Outward Hound / Petstages
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Boundless Design

Like the brand itself, the updated packaging design is bold and friendly. Deep blue (formerly black) copy accents convey confidence while the expanded palette, iconography, and joyful photography make an emotional connection that translates across multiple languages.

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Energized Color

The expanded secondary color palette utilizes bright playful colors for pop, adding movement and life to the packaging.

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Can't Bark at That

Look for these award-winning products wrapped in our updated packaging and identity work at your favorite online or in-store pet retailers.

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