Clever blends business, retail, trade and consumer thinking like no other, resulting in an organic brand identity that is emotional, unique, relevant and stands out in a sea of sameness.
Like the brand itself, the updated packaging design is bold and friendly. Deep blue (formerly black) copy accents convey confidence while the expanded palette, iconography, and joyful photography make an emotional connection that translates across multiple languages.
The expanded secondary color palette utilizes bright playful colors for pop, adding movement and life to the packaging.
Can't Bark at That
Look for these award-winning products wrapped in our updated packaging and identity work at your favorite online or in-store pet retailers.