• Copywriting
  • Packaging
  • Strategy

Launched on Kickstarter and extended into boutique retail, GIR is a woman-owned startup that makes kitchen gear that “Gets It Right," but they needed some help with bringing their brand’s online success to the the coveted kitchen tools wall at Target.

We found a thought partner for both the strategic repositioning we desired and the design language needed to carry that message to our customers.

Samantha Rose, CEO GIR
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Modern Fun. Classic Yum.

From a fresh color palette to a revitalized iconography system, and of course an updated logo, Clever gave GIR a complete overhaul that aligned with their new brand language.  We evolved the existing logo mark, giving it more room to breathe while also softening the palette for added shelf appeal. Pairing modern icons with simplified type, we created consumer-friendly information that’s digestible.

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The Secret Sauce

Clever developed a unique brand strategy that clearly communicates the patented features of its products in a user-friendly way. We crafted brand language that heroes both their superior quality and quirky personality with compelling facts and clever puns.

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From on-product messaging to a thorough redesign.

We worked smartly and collaboratively with the client to get this rebrand out the door and on shelf in only four weeks. Clever’s methodology was put to the test and proved that when you and the client are aligned, anything is possible.