- Copywriting
- Packaging
- Strategy
This female-founded startup needed help bringing their brand’s unique story and product offering to life on packaging to win in the coveted kitchen aisle of Target nationwide.
We found a thought partner for both the strategic repositioning we desired and the design language needed to carry that message to our customers.
Samantha Rose, CEO
GIR
Modern Fun. Classic Yum.
From a fresh color palette to a revitalized iconography system, and of course an updated logo, Clever gave GIR a complete packaging overhaul that aligned with the new brand language we developed. Our team evolved the existing logo mark, giving it more room to breathe while also softening the color palette for added shelf appeal. Pairing modern icons with simplified type, we created a consumer-friendly information system that was compelling and digestible.
The Secret Sauce
Clever developed a unique brand strategy for on-packaging communication to clearly articulate the patented features of its products in a friendly way. We crafted brand language that heroes both the superior quality and quirky personality with compelling facts and even a few clever puns.
From on-product messaging to a thorough redesign.
We worked collaboratively with the founders at GIR to get this rebrand out the door and on shelf in just four weeks. Clever’s methodology was put to the test and proved that when you and the client are aligned, anything is possible.