Great discoveries and improvements invariably involve the cooperation of many minds.
Bespoke Tech Identity
Honoring the familiar, friendly quality of the brand name we created an identity system that combined the best of technological precision and human expression. Energetic lines, color choices, refined gestural touches, and carefully crafted details all add to the warmth of this final identity.
Exploration Leads to Inspiration
This project allowed us to put our expertise in packaging design to good use, creating a series of icons and graphic assets that leant themselves to exceptional finishes and artful touches, ultimately elevating the on-shelf presence and making it a stand out in a sea of competitors.
We were thrilled to see this project come to life when we caught a glimpse of our designs on shelf at AT&T retailers here in LA. Look for them at a store near you!