- Illustration
- Strategy
- Style Guide
Connecting people who are hundreds of miles apart all year is quite the job to be tasked with, but the United States Postal Service has been making it look easy for over 240 years and they needed a style guide that honored this history of dedication.
Clever’s ability to create dynamic illustrations as well as beautiful graphic assets helped create a USPS guide that addresses all our branding needs.
Anna Steiner
Global Icons
Handling With Care
A brand that has been on the forefront of innovation and witnessed the founding principles of our country from The Industrial Revolution and beyond, the USPS offers something unique for all Americans—a point of entry into connecting with an iconic heritage brand. That’s why we took extra care in ensuring that their commitment to trust, ingenuity, and care, as well as their rich history, was instilled throughout.
A New Frontier
Taking the reins of the famous Pony Express, Clever designed a style guide to capture the Post Office’s spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the genuine human connection we all have with the brand.
Collaborating with key stakeholders
Having the opportunity to work on a brand as monumental and historical as the USPS was a dream come true and continues to be one of Clever’s proudest creative achievements.