• Art Direction
  • Copywriting
  • Social Media

We brought this brand to life in vibrant color through original video and static ads for this paid social media campaign.

Energy cannot be created or destroyed, it can only be changed from one form to another.

Albert Einstein Theoretical Physicist
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One Challenge, Two Compelling Solutions

A leader in the field of cellular energy, Tru Niagen delivers a multitude of health and wellness benefits in a single bottle. We developed two distinct campaigns that leveraged the power of science and human connection to deliver two sets of video and static ads as well as differentiated landing environments, in order to reach different target audiences.

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The Power of People

We wanted to convey the diversity in who can benefit from Tru Niagen. Through exuberant photography and bold type choices underscoring the high-impact copy, we were able to demonstrate 'feel good' effects for all.

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Digital Connection

Our ability to dig in and get to know a brand and its consumers fast gives us a distinct advantage in the digital space, where adapting quickly can make or break a brand's performance.

Tru Niagen