• Branding
  • Packaging
  • Strategy

We delivered product naming, visual identity, positioning, and packaging design for this hemp-CBD product poised to take the athletic performance space by storm.

Clever took our vision and elevated it beyond what we could have ever imagined. I know our brand will be successful, in large part due to their guidance and expertise.

Cohin Kakar CMO, Tidl / The Anthos Group
Case Study Hero

For Those Who Rise.

Leveraging our cannabis branding expertise we developed a product name, positioning, and identity that capture the raw strength and restorative power of this CBD product. Like the ebb and flow of tides and the intense power of waves as they crash into the shore, Tidl harnesses the balancing properties of CBD to fuel powerful comeback stories.

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Packaging Raw Power

The packaging design needed to feel as intense as the athletes who rely on this product before, during, and after their workouts. The perfect matte black paper gave the outer box an elevated but edgey feel in hand.

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Getting to work in lock-step with the leadership at Tidl/The Anthos Group was a pleasure. The energy was palpable as they watched their vision not only come to life, but exceed their wildest dreams. It kept our team motivated to push hard throughout the accelerated 10-week process.