- Art Direction
- Storytelling
Tastemade + Starbucks joined forces to delight their at-home coffee brewing fans with something special. They needed a print piece that was compelling, modern and refreshing to drive engagement with consumers from the digital space into the real world.
Clever Creative has the ability to think big picture while using a keen creative eye for the details. We loved working with the team for their creative solutions and true partnership throughout the process.
June Kim, Content and Partnerships Director
Tastemade
Finished & Fun
Clever produced a hardbound coffee book capturing the art of brewing, dawn to dusk. From art direction and photography to copy and illustration, Clever captured the artisanal vibe of both brands and brought their digital content into the hands (and kitchens) of their foodie audience.
Sensory Storytelling
We brought fans closer to these Tastemade influencers through personal narratives. Using human connection as a jumping off point, we created a series of visual stories based around sense memory, belonging and the indulgence of coffee.
