- Branding
- Strategy
- Style Guide
With a legacy of excellence to uphold, the Clever team started by mining for deep insights into the wants, needs, and misconceptions of the student body.
It’s the little details that are vital. Little things make big things happen.
John Wooden
Head Coach, UCLA Men's Basketball
Bruin Pride
We asked over 35,000 students what they thought about their student union in order to reimagine the ASUCLA identity and messaging strategy across student touch points. Then we used those responses to build an elevated new set of verbal and visual communication tools to support this vital campus organization.
Logo with Benefits
The Benefits U program is a daily reminder of the ASUCLA and it's impact on students, and as such we wanted to deliver an up-leveled identity that spoke to the value of this program.
California Proud
Whether you were a Bruin or a Trojan or something else, there is a lot of pride for the world-class institutions that call SoCal home. We were honored to provide our creative talents to this alma mater.